Nat. Neurosci. 2007 Dec
Kable JW, Glimcher PW
Abstract
Neuroimaging studies of decision-making have generally related neural activity to objective measures (such as reward magnitude, probability or delay), despite choice preferences being subjective. However, economic theories posit that decision-makers behave as though different options have different subjective values. Here we use functional magnetic resonance imaging to show that neural activity in several brain regions--particularly the ventral striatum, medial prefrontal cortex and posterior ci
...[more]ngulate cortex--tracks the revealed subjective value of delayed monetary rewards. This similarity provides unambiguous evidence that the subjective value of potential rewards is explicitly represented in the human brain.
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Mesh Headings:
Adult, Brain, Brain Mapping, Decision Making, Female, Humans, Image Processing, Computer-Assisted, Magnetic Resonance Imaging, Male, Oxygen, Psychometrics, Reinforcement Schedule, Reward, Time Factors